Barstool Sports is Doubling Down on Livestream Content

data-mm-id=”_blyk1owrr”>A little over a month ago my coworker Stephen Douglas penned a post on this here website comparing the drama between Barstool Sports employees to reality television and observed that Dave Portnoy's company has become very good at framing that drama as content. A standard workplace spat between two bloggers about who works on a Friday ends up getting widely aggregated, bringing clicks and eyeballs to the Barstool operation. The often-venomous nature of that drama can make it feel like the company is cannibalizing itself in order to feed the ever-hungry content machine. It is, if anything, an effective way to get attention in an extremely crowded media ecosystem. It now seems Barstool is taking that idea to its logical extreme with a content strategy that is…